Laura Beatty is an accountable storyteller -- she knows how to develop and pinpoint a message, find the right audience for it, take it to market, and then maintain/grow the audience connection long term. And, she leverages analytics to optimize, test and inform decisions and to assure business goals are met.
She is a senior level marketing and communications professional recognized for a unique combination of data driven decision-making ability, innovation, creativity, and self-directed ambition to succeed goals and solve problems.
Laura holds proven entrepreneurship ability in the guidance, launch, and growth in a combination of 10 departments and start-ups, led go-to-market strategy and execution for 20+ products/apps as well as knows how to grow and optimize more established businesses.
She has an exceptional ability to develop and execute campaigns with and without ad spend; skilled in leveraging non-profit experiences to for-profit companies to build and engage audiences.
A few other notes:
Contact Laura at LBeatty @ gmail.com or 310.266.6460.
She is a senior level marketing and communications professional recognized for a unique combination of data driven decision-making ability, innovation, creativity, and self-directed ambition to succeed goals and solve problems.
Laura holds proven entrepreneurship ability in the guidance, launch, and growth in a combination of 10 departments and start-ups, led go-to-market strategy and execution for 20+ products/apps as well as knows how to grow and optimize more established businesses.
She has an exceptional ability to develop and execute campaigns with and without ad spend; skilled in leveraging non-profit experiences to for-profit companies to build and engage audiences.
A few other notes:
- In her 21 years of experience, she has designed and developed numerous website, media, email, social media, PR, and influencer plans to launch campaigns with acquisition and retention focuses.
- Enthusiastic, innovative, and results-driven professional who utilizes creativity, leadership and teamwork to design, execute, and optimize marketing initiatives focused on customer acquisition, ROI, retention, and earned media.
- Experience includes 11 years client-side, 10 years agency-side and encompasses automotive, travel, entertainment, services, e-commerce, consumer packaged goods, and non-profit verticals including Nissan, Saturn, Nestle, Cheap Tickets, Fandango, Sapient, Lower My Bills, DeviantArt, Helio, Sierra Club, NRDC, Earthjustice, TckTckTck, and Brave New Films and Foundation.
- Natural networker and strong communicator who has improved inter-departmental processes for maximum workflow efficiency to raise staff morale and to foster external partnerships.
- Demonstrated ability to serve as a leader and mentor among employees while demonstrating a team focus.
- While Vice President of Digital Distribution at Brave New Films and Brave New Foundation Laura grew the audience base 25% per year (with no ad spend), led the organization to be awarded #1 most viewed non-profit channel on YouTube, brought in 30 new partnerships in one year, oversaw development of 35 microsites, and helped meet annual revenue/fundraising goals.
- Laura also serves on the Advisory Board for LA Art Association, is active in the LA art scene when not in yoga class, hiking or being in nature. She holds a BBA in Marketing from the University of Texas at Austin.
Contact Laura at LBeatty @ gmail.com or 310.266.6460.