Laura Beatty is a seasoned marketer with 20 years of experience and a strong track record of developing, executing and optimizing digital marketing programs and teams to motivate an audience to engage and take action. Laura is known for data-driven approach to marketing, exploring technologies for their application to distribute message and engage people with no ad budget, and provides invaluable insights and management from years on both the client and agency sides.
A few career highlights:
• Marketer with 16 years of digital experience recognized for unique combination of data driven decision-making ability, innovation, creativity, and self-motivation to succeed goals and solve problems.
• Enthusiastic, innovative, and results-driven professional who utilizes creativity, leadership and teamwork to design, execute, and optimize marketing initiatives focused on customer acquisition, ROI, retention, and earned media.
• Experience includes 11 years client-side, 9 years agency-side and encompasses automotive, travel, entertainment, services, e-commerce, consumer packaged goods, and non-profit verticals including Nissan, Saturn, Nestle, Cheap Tickets, Fandango, Sapient, Lower My Bills, DeviantArt, Helio, Sierra Club, NRDC, Earthjustice, TckTckTck, and Brave New Films and Foundation.
• Proven entrepreneurship ability guided launch and growth of a combination of ten departments and start-ups as well as produced measurable revenue and brand awareness at corporations and non-profits.
• Natural networker and strong communicator who has improved inter-departmental processes for maximum workflow efficiency to raise staff morale and to foster external partnerships.
• Demonstrated ability to serve as a leader and mentor among employees while demonstrating a team focus.
Additionally, Laura was Vice President of Digital Distribution at Brave New Films and Brave New Foundation for 3.5 years where she grew the audience base 25% per year (with no ad spend), led the organization to be awarded #1 most viewed non-profit channel on YouTube, brought in 30 new partnerships in one year, oversaw development of 35 microsites, and helped meet annual revenue/fundraising goals.
Laura also serves on the Advisory Board for LA Art Association, is active in the LA art scene when not hiking or being in nature. She holds a BBA in Marketing from the University of Texas at Austin.
Contact Laura at LBeatty @ gmail.com or 310.266.6460.
A few career highlights:
• Marketer with 16 years of digital experience recognized for unique combination of data driven decision-making ability, innovation, creativity, and self-motivation to succeed goals and solve problems.
• Enthusiastic, innovative, and results-driven professional who utilizes creativity, leadership and teamwork to design, execute, and optimize marketing initiatives focused on customer acquisition, ROI, retention, and earned media.
• Experience includes 11 years client-side, 9 years agency-side and encompasses automotive, travel, entertainment, services, e-commerce, consumer packaged goods, and non-profit verticals including Nissan, Saturn, Nestle, Cheap Tickets, Fandango, Sapient, Lower My Bills, DeviantArt, Helio, Sierra Club, NRDC, Earthjustice, TckTckTck, and Brave New Films and Foundation.
• Proven entrepreneurship ability guided launch and growth of a combination of ten departments and start-ups as well as produced measurable revenue and brand awareness at corporations and non-profits.
• Natural networker and strong communicator who has improved inter-departmental processes for maximum workflow efficiency to raise staff morale and to foster external partnerships.
• Demonstrated ability to serve as a leader and mentor among employees while demonstrating a team focus.
Additionally, Laura was Vice President of Digital Distribution at Brave New Films and Brave New Foundation for 3.5 years where she grew the audience base 25% per year (with no ad spend), led the organization to be awarded #1 most viewed non-profit channel on YouTube, brought in 30 new partnerships in one year, oversaw development of 35 microsites, and helped meet annual revenue/fundraising goals.
Laura also serves on the Advisory Board for LA Art Association, is active in the LA art scene when not hiking or being in nature. She holds a BBA in Marketing from the University of Texas at Austin.
Contact Laura at LBeatty @ gmail.com or 310.266.6460.
