Areas Laura can help you address:
- We have a new product/service and need a strategy to get people to engage and/or buy it. Please help us develop and execute an approach.
- We need to know if/how our business is meeting goals and if our CPA can be lowered. Please help us develop our analytics/KPIs and dashboard.
- We want to get xx registered users or email sign ups in Y months, how do we get there?
- Please help us analyze our data to determine our audience segments and to inform marketing campaigns.
- We don’t have much (or any) advertising budget, how do we increase sales or drive more people to our site?
- We need new promotional ideas and messages that will resonate with our audience and drive sales. Please help us conceptualize one, determine how to launch it, and execute it.
- We need to increase our monthly sales to $X with our limited budget. How do we do that?
- We have a video. How do we launch it to get as many people as possible to see it? How do we get earned media?
- How come my email open and click-thru rates continue to decline?
- We want our website to look cleaner; how do we do that?
- We want a better sales conversion rate on our site. How do we do that?
- Can you help us get more people to our site with our Google paid search/SEM program?
- We have some SEO in place but we’re still not showing up in Google how we want. Please help us get a better SEO strategy.
- We have a paid media campaign but not sure if it’s working the way it should. Can you optimize it?
- We are in silos. How do we better align our departments to meet our marketing, communications, and social media needs to better tell the company message/sell product?
- Engagement with our audience/community could be better. Could you train our team in digital and social media best practices?
- We need guidance in a range of areas. Could you lead a strategy session with our team to cover many of the areas listed here?
- I’m not sure where to begin. Can we chat so I can run our current state by you and noodle an idea I have?